When I started in marketing, I felt lost in meetings. So many new words:“
Lead magnet.” “Conversion rate.” “A/B testing.”
It was overwhelming!
If you’re a non-native English speaker, you’ve probably felt the same.
You know marketing, but the language?
That’s another challenge.
That’s why I created this Marketing Vocabulary Bank. It’s packed with 100 key terms you’ll hear every day. Use it to boost your confidence and speak like a pro.
1️⃣ General Marketing Terms
| Term | Definition |
|---|---|
| Brand | The identity of a company, product, or service, including its name, design, and reputation. |
| Branding | The process of creating and maintaining a brand’s identity and image. |
| Call to Action (CTA) | A phrase or button that encourages the audience to take action (e.g., “Buy Now,” “Sign Up”). |
| Conversion | When a visitor completes a desired action, such as making a purchase or signing up for a newsletter. |
| Copywriting | The process of writing persuasive text to promote products or services. |
| Customer Persona | A detailed profile of an ideal customer based on research and data. |
| Customer Retention | Strategies to keep existing customers engaged and loyal. |
| Funnel | The stages a customer goes through before making a purchase, from awareness to conversion. |
| Lead | A potential customer who has shown interest in a product or service. |
| Niche | A specific segment of the market focused on a particular need or interest. |
2️⃣ Digital Marketing & Advertising
| Term | Definition |
|---|---|
| A/B Testing | Comparing two versions of a webpage, ad, or email to see which performs better. |
| Affiliate Marketing | Earning commissions by promoting another company’s products or services. |
| Bounce Rate | The percentage of visitors who leave a website after viewing only one page. |
| Click-Through Rate (CTR) | The percentage of people who click on a link after seeing it. |
| Cost Per Click (CPC) | The price paid for each click in a paid advertising campaign. |
| Cost Per Acquisition (CPA) | The total cost to acquire one paying customer. |
| Impressions | The number of times an ad or piece of content is displayed to users. |
| Landing Page | A standalone webpage designed for a specific marketing campaign. |
| Retargeting | Showing ads to users who have previously visited a website or interacted with a brand. |
| Search Engine Optimization (SEO) | The process of optimizing content to rank higher in search engines. |
3️⃣ Content Marketing & Social Media
| Term | Definition |
|---|---|
| Blog | A regularly updated website or section with articles, insights, and news. |
| Content Strategy | Planning, creating, and distributing content to attract a target audience. |
| Engagement Rate | A measure of how users interact with content (likes, shares, comments). |
| Evergreen Content | Content that remains relevant and useful over time. |
| Hashtag | A keyword or phrase preceded by “#” used to categorize content on social media. |
| Influencer Marketing | Partnering with individuals who have a large following to promote products. |
| Organic Traffic | Visitors who come to a website through unpaid (organic) search results. |
| Social Proof | Evidence that others approve of a product or service (reviews, testimonials). |
| User-Generated Content (UGC) | Content created by customers rather than brands. |
| Viral Marketing | A strategy where content spreads rapidly through shares and engagement. |
4️⃣ Sales & E-Commerce
| Term | Definition |
|---|---|
| Abandoned Cart | When a shopper adds products to their cart but leaves without completing the purchase. |
| Cross-Selling | Encouraging customers to buy additional related products. |
| Customer Lifetime Value (CLV) | The total revenue a business expects to earn from a customer over time. |
| Dropshipping | A business model where sellers don’t keep inventory but ship directly from suppliers. |
| Ecommerce | The buying and selling of products or services online. |
| Lead Magnet | A free resource offered in exchange for a user’s contact information. |
| Loyalty Program | A rewards system to encourage repeat purchases from customers. |
| Sales Funnel | The process of turning potential customers into buyers. |
| Upselling | Encouraging customers to buy a more expensive version of a product. |
| Webinar | An online seminar used for training, marketing, or sales. |
5️⃣ Data & Analytics
| Term | Definition |
|---|---|
| Analytics | The process of analyzing data to measure performance and optimize marketing efforts. |
| Attribution | Determining which marketing channel contributed to a sale or conversion. |
| Bounce Rate | The percentage of visitors who leave a site without taking action. |
| Churn Rate | The percentage of customers who stop using a product or service. |
| Click-Through Rate (CTR) | The percentage of people who click on a link after seeing it. |
| Conversion Rate | The percentage of visitors who take a desired action. |
| Engagement Rate | A metric measuring how users interact with content. |
| KPI (Key Performance Indicator) | A measurable value that indicates success in reaching objectives. |
| ROI (Return on Investment) | A measure of profitability from marketing efforts. |
| Traffic | The number of visitors to a website over a given period. |
Mastering English for Marketing is about more than just knowing the right words—it’s about using them effectively in real-world business situations.
Marketing is all about communication.
If you use the right words, people listen. If you sound confident, they trust you.
This list is a great start, but there’s more. Soon, I’ll release a free guide to help you practice and apply these words.
For now, start using them. Try them in meetings. Test them in emails. You’ll see the difference fast.
Email me at hello@isabelsguide.com for free guidance and further help.
Get actionable advice on how to level up your English for marketing here!
